The big move...

So Dare continues to grow and that means we need more space (and our own bar in house)Friday was the big move which resulted in a bit of a party, games and the quiz at regents park got ruined by the great British summer time, but a local bar was the next big thing. Fooks, Mistry and Graves-morris helped with the quizand various other plans with others and it twas a lovely day all round...messy but good...

D&AD New Blood Exhibition 2008...

was held at Earls Court in the Brompton Hall last week and the kind folk of dare gave us dareschoolers the Tuesday off to go and check out the latest influx of graduates (inc. some of our very own guys)from across the country. Was a really good day of seeing old and new teachers, some really good and exciting work and the odd seminar or two. Photos from Mr Mistry will be uploaded soon...

This is an ad...

Nick and Toby our joint planning directors at dare have just finished an article for campaigns annual essays entitled 'Advertising Found Dead'. To accompany the essay there is also a blog at the link below. I helped in the design of the blog layout, based on magrittes 'c'est n'est pas une pipe. Take a look and contribute!



www.thisisanad.com

Vodafone e-mail..

Working for Mr Kuti himself, vodafone are making some interactive emails and I helped in the design. These illustrations were part of the project, click on to view them larger....fooks:)

Ranidaphobia...

Ok, so I had to take on the responsibilty of dares infamous 'knowing me, knowing you' a brief history of yourself presented to everyone at the company at our first thursday meetings. I shall endevour to upload the whole presentation but for the time being here are some quick illustrations on one thing you may not know about me...my ranidaphobia, a fear of frogs. Fooks:)

Sony mobile widgets...

Have been working with the mighty midfield maestro John Reidy to design the screens for some new sony ericsson widgets. One is a gps tracking device enabling you to track journeys, and the other is the 'choose it' widget which uses the shake function on the new phones to randomly select photos...see more of this and other exciting projects at... www.darelabs.co.uk
fooks:)

Becks fusions....

Some experimental photos taken for the development of the becks fusion festival logo which celebrates art and music. This years event is in Manchester this summer with some awesome bands....look out for the new identity coming soon designed by big Dennis C amongst others...fooks:)

Schoolers @ PK

Pecha Kucha Night is a presentation format in which (mostly creative) work can be easily and informally shown. It was originally devised by Astrid Klein and Mark Dytham of Klein-Dytham Architecture (KDa) in Tokyo in 2003. Each presenter is allowed a slideshow of 20 images, each shown for 20 seconds each. The night was really useful and although it lacked the detail into certian areas, the format of presentation was fast, punchy and amusing. In which no one was falling asleep and the atmosphere was roudy. The 20 seconds proved hard for some of the people presenting but this way you were able to see them act under pressure and laugh at their mistakes!

UK YOUNG CREATIVES

The pressure was on as us schoolers went to represent the holy alliance that is 'Dare' in a young creative comp. We had the extent of a day to come up with a fully fledged campaign that embraced local media based around the vodafone line 'Make the most of now'. The event was set by the Newspaper society and a record number of 24 creative pairs entred the competition from far and wide representing other big agencies as we all battled it out. You will be happy to know that the winner was a ex Dare creative which you can see on the link above! We thoroughly enjoyed the day and took alot from it and are all looking forward for the next one.




















We should have done a before and after! But for prides sake we didn't! Rob and Dip ready for the storm!

















Anna and Summer deep in thought.

A snippet of D&AD (cross fingers, results coming soon)

Royal Opera house. Pulling the some what exclusive opera back to things the general public (who are not so educated) can relate to. Drawing our influence from soaps, and reality TV and framing the poster adverts asthough they are for a service or helpline for the issues. The stories are all taken from current productions. You may say we are dumbing it down but we want to remove the stigma thats its only for the rolling classes! Brap!






















A kitchen solution for Lakeland taking influence from the Chinese 'lazy susan' but implementing it plus the slight changes for the fridge.














Ogilvy brief to promote Listening over just hearing. We thought we would tie it to a current issue and try to raise awareness.


Lastminute.com - our two executions...


















Fashionably lastminute. This poster shows a man rushing to the airport. When you look carefully you realise he has done his buttons up the wrong way. Being spontaneous is cool, people look up to free souls because that is what they truly desire to be themselves. These people’s lives involve enjoying every-minute, without boundaries or complexes. The line fashionably lastminute states this. The mandatory line ‘live every lastminute.com’ will encourage people to embrace this kind of spontaneous. This ad can also be displayed in fashion magazines. On the second execution of this poster campaign we see a girl carrying a suitcase whilst rushing on her way to the airport. As you look down you realise she is wearing tights with different patterns. As before this slight imperfection looked voluntary and stylist.





To see this movie please click here.




To see this banner in situ please click here.


Online Banner on Kelkoo.co.uk and Yahoo.com Homepage
On this banner campaign, we want to encourage viewers to be more spontaneous. We are showing an over-exaggeration of people who use any excuse to go travelling or putting their spare time to good use. Essentially to live and leave spontaneously, using a post-it as a quick farewell note.


Advertising Brief for Breastfeeding sponsored by Best Beginnings:

















Through postcard advertising, sell the idea that breastfeeding is a positive choice that young people will want to make when they become parents. Our aim was to show a comparison of Breast milk and Bottle milk ingredient.